YOUTH MARKETING CONNECTION // Peer-To-Peer
PEER-TO-PEER IS KING.
We don’t rely on the traditional trappings of marketing because with Gen-Y, peer-to-peer is king. Simply put, peer-to-peer word-of-mouth interactions have become the most effective method of moving the needle for brands and agencies on college campuses across the country. We utilize our national network of over 200,000 students across 300+ colleges and universities to recruit reps who speak the language and live the life of Gen-Y, and are genuinely passionate about YOUR brand. These aren’t street teams, and you won’t find a forty year old staffer wearing your brand’s logo on a t-shirt. It’s simple. We create engaging, authentic, and relevant opportunities for students to talk about the brands and products they love.
For each new client, we diligently recruit, train and manage students that authentically represent the essence of your brand. Which means that you’ll have legions of true believers ready to talk to their friends about your brand on campus.
How can you use our army of student reps?
- Create a peer-driven, hyper-local presence
- Word of mouth / buzz campaigns on campus
- Intramural sports and rec-center activations
- Brand advocacy campaigns and college dorm brand parties
- Guerilla-style tactics enacted by students
- Distribution of collateral in targeted locations
- Peer-driven social media campaigns