YOUTH MARKETING CONNECTION // OUR CLIENTS // Zipcar

Zipcar, the world’s largest membership-based car sharing company, wanted to target college students across the country with a peer-to-peer marketing program to drive Zipster membership, increase on-campus brand awareness, and generate WOM buzz through existing Zipster engagement.

Solution

YMC and Zipcar developed a scalable nationwide on-campus program to drive Zipster membership, increase on-campus brand awareness, and drive WOM through existing Zipster engagement.

• Zipcar Campus Representatives are the campus faces and voices of the Zipcar brand.  Reps were hired based on being approachable, clever, and fun individuals who can effectively communicate the Zipcar message to students, faculty and staff.
• Each Rep was responsible to plan and execute a mixture of approved day-to-day promotional activities, an RA Scavenger Hunt Challenge and a “You Need a Zipcar For This” Moment on their campus.