YOUTH MARKETING CONNECTION // OUR CLIENTS // Yahoo!

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Situation

Yahoo’s web-based show The 9 wanted to create a season’s worth of compelling show content in Mexico during Spring Break while partnering with like-minded brands that target college students.

Solution

YMC partnered with Yahoo! to manage all aspects of their show’s production, including:

  • Location selection and onsite logistical support, which included securing film permits, work visas, equipment, bilingual production staff, stage build-out, and more.
  • Highly-branded beach activities that maximized the Yahoo! presence during filming.
  • Arrangement of on-air interview of band Fall Out Boy and providing VIP access to local daytime/nighttime attractions and venues to maximize ‘behind the scenes’ show content.
Results
  • YMC provided Yahoo! with unprecedented 24/7 access to Spring Break and assisted in the successful filming of The 9.
  • Show segments generated more than 525,000 total unique views on Yahoo! TV.