YOUTH MARKETING CONNECTION // OUR CLIENTS

American Eagle Outfitters, a lifestyle clothing retailer targeting the youth demographic, wanted to increase brand awareness among male and female college consumers and own all aspects of college campuses through a physical and digital peer-to-peer marketing program created by the students for the students.

ROCKSTAR, a growing national energy drink brand with significant market penetration on the U.S. West Coast wanted to increase brand awareness and market share beyond the West Coast and drive trial and conversion at 90+ college campuses and 5000+ high schools.

mtvU, a division of MTV Networks which broadcasts a 24-hour television channel available on 750+ college campuses, wanted to provide marketing exposure for their advertisers, develop a brand presence for their onsite events and create compelling content for their television channel and website.

Zipcar, the world's largest membership-based car sharing company, wanted to target college students across the country with a peer-to-peer marketing program to drive Zipster membership, increase on-campus brand awareness, and generate WOM buzz.

FUZE Beverages wanted to increase brand awareness and demand among college students during Spring Break by developing a footprint with "healthy" and "fun" activities. FUZE also wanted to introduce their new plastic bottles made from recycled materials.

Sallie Mae, the nation’s #1 financial services company specializing in education, came to YMC with the goal of raising awareness of the Sallie Mae brand, building communities of brand advocates online, and changing the overall web sentiment towards the brand.

StudyBlue.com, the online home to store lecture notes, make flashcards, and focus your studies, wanted to grow their membership among college students across major universities through a digital and physical WOM buzz and brand awareness campaign.

Chase wanted to provide their college-aged card holders with the ultimate spring break experience 24/7. Chase offered an exclusive ocean front VIP seating area with towel/beverage service, on-site concierge, and complimentary limo transportation along with VIP seating and white glove service in various nightclubs.

Sony Pictures Home Entertainment wanted to re-introduce the Seinfeld franchise to college students through a Seinfeld Campus Tour. The 50ft bus and tented brand experience made pit stops at college campuses across the country, engaging college students with games, memorabilia, interactive activities and snacks.

Microsoft, in partnership with Gateway, wanted to build brand loyalty with US college students at Spring Break through the creation of a social hub in Cancun for college students to play with new Gateway gadgets, access the internet, check email, and hang out with friends.

T-Mobile, one of the world's largest mobile carriers, wanted to develop a Spring Break campaign over 21 consecutive days to interact with & provide value to college students traveling internationally to Mexico while engaging them with T-Mobile products and services.

Internet giant Yahoo's web-based show "The 9," which features the hottest buzzworthy content on the web and attracts 4MM unique visitors per month, wanted to create a season's worth of compelling show content during Spring Break.

AXE, a leading personal care brand targeting the male college demographic with grooming products, wanted to generate engaging and authentic buzz around the AXE Study Abroad Program by creating a physical and digital peer-to-peer marketing program across 50 of the largest U.S. college campuses.